Media Data

The Business TV model offers an exciting new opportunity, which gives companies of all sizes access to high quality TVCs (televisual communications), which are delivered, not only on Business TV, but also through a variety of other platforms including your own website, Google Video, Yahoo and MSN.

Working with our web development and TV production professionals, will allow you to create a state of the art online TV Channel for your company on Business TV, which will contain broadcast quality content focusing on the message, or image, you want delivered.

We offer a one-stop-shop for high quality online TV channel development, production, hosting and multiplatform distribution and syndication, all at surprisingly affordable rates.

Your content will be available wherever your customers and staff need to see it. Apart from being available on your own dedicated Business TV channel, it will also be available on Google Video, Yahoo and MSN and on your company’s own website.

Why online TV?

The falling cost of video production, the complete absence of punitive airtime charges and the unregulated nature of the Net, means online TV has a very high return on investment (ROI). By reaching the eyes and ears of potential customers, businesses can promote their products and services in the most cost effective way possible.

• Video is often the best form of communication, especially if you're 'selling' an idea.
• Streaming video from a website is now a practical reality. Using video to promote your product, or service, online is now a prudent investment.
• Video production has now become a cost effective communications resource

The use of on line video continues to increase with the rapid expansion of broadband both in the UK and internationally. Streaming video continues to play an increasingly important part in many companies’ advertising and promotions strategies. Dedicated online TV channels take things to the next level.

"Video on the web is without question the most important development on the Internet in many years and in the next 24 months the vast majority of companies, particularly quoted companies, will have an Internet TV presence to some extent."
Dr Eric Schmidt, CEO at Google

The following is from www.emarketeer.com

Why us?

We can create an online TV channel, and produce broadcast quality film at a fraction of the traditional cost and enable delivery across a variety of platforms including your own website.

All of the online TV channels that we create utilise state of the art technology and our productions include professional script, on location shooting, intro & titles, voice-over artist and music. We will work with you to create a dedicated online TV channel and the ideal film production to match your organisation’s needs and budget.

• We're cost effective. We pass on the falling cost of web development and video production to our clients.
• We're fast. Your own online TV channel can be up and running and populated with broadcast quality content within a matter of weeks. 
• We can shoot any time you like, anywhere in the world. 
• We're very helpful. Many of our clients are completely new to this industry. We ensure their experience is interesting, rewarding and fun. 
• We add value. Based on a wealth of previous experience we always provide helpful suggestions and advice as a matter of course.

Building an online TV presence can at first glance seem like a daunting task, but we manage the whole process from start to finish and make things simple and hassle free.

When it comes to producing content for your online TV channel, we always create a relaxed atmosphere so our 'artistes' feel comfortable. We can supply autocue to ensure interviewees stay 'on message' and chroma key to liven up any background.

In post-production we can animate a company logo and titles to top-and-tail the piece. We can create graphics to illustrate statistical information, or to reinforce key points. Of course, we can add the music bed of your choice.

The final video can be supplied on any format you require and can be re-purposed into other formats for use on digital TV, or at an exhibition for example. It can be updated in a day to show new products and services, new members of the team, or to accommodate legal changes.

With future changes in the pipeline (e.g. 'Google Video') a company’s requirement for a corporate video is quickly evolving: from a ‘nice to’, to a ‘need to’.

Sovereign Digital realises that the cost of web development and video production has fallen and we pass these savings on to our clients. But we're also aware client's can get much more 'bang' for their budget. Using the latest technology, Sovereign Digital creates broadcast quality online TV channels and video productions for a fraction of their previous cost.

What type of video can we produce?

We can produce:

• Product videos: A voice-over led promotional video can quickly detail the USP’s of a product. Key features can be highlighted through use of slow motion and animated graphics.
• Meet the team videos: A short video to introduce the team is a great way to show the friendly face of a company via their website.
• Testimonial videos: A montage of glowing testimonials delivered by delighted clients is a superb way to showcase the effectiveness of a product or service. 
• Staff introductions for company lobby / pitch / recruitment videos.
• Keynote speeches by guest speakers. 
• Market research answers e.g. by beauty editors 'What do you think of Simple as a brand?' 
• Public vox pops 'What do you think of IBM's new ad campaign?' 
• Public Service Announcements (PSAs) e.g. on medical issues 'How diabetes has affected my life'. 0
• Patient group thoughts e.g. on diabetes 
• CEO and CFO 'bulletins' as part of a company's annual report

What you get

• A dedicated internet TV channel for your company on Business TV. We will build a state of the art online TV channel for your company, which will appear on Business TV.
• The tools to embed your video within your company’s own website. Once your video has been completed we will provide you with the tools and technical support to embed the video onto your website. 
• Free uploading of your existing content to your Business TV channel. We will upload any existing video content that you may have to your channel.
• High speed hosting. All of the video content on your Business TV channel will be hosted on our high speed server, so it will play instantly without any delay or buffering.
• A content management system. We will provide you with a dedicated content management system (VCM) for updating your information and video content quickly and easily.
• Multiplatform distribution & syndication for your video content. We will distribute the content from your Business TV channel to other relevant sites including Google Video, Yahoo, YouTube, MSN etc, in order to get your message to as wide an audience as possible.
  • Broadcast quality video production
  • Our producer will work with you to draw up a script and talk you through the process
  • Our camera crew and director visits your desired shooting location for filming -  With this, we'll shoot feature footage of your business, relevant interviews and general shots of the product/service you supply 
  • Our post production team will edit the footage 
  • Your video will include a voiceover by professional male or female voice over artist 
  • We will provide non-commercial music and sound effects or source a music licence and offer you commercial music alongside clearance from the BAC 
  • Everything will be filmed on DVC Pro Cameras and edited on a fully equipped Avid suite 
  • Our fast track video crew can deliver your film within four weeks of receiving your order*.
The end result will be a broadcast quality video/ programme lasting up to a maximum of 15 minutes.

*Subject to provision of adequate location access.

How we can help you to achieve your promotional objectives and drive sales.

Web based video promotion provides extended reach and frequency, which means your message can make multiple impressions on your target market, at a far lower cost than conventional forms of advertising. Video on the web is also far more engaging. As a result online video is now a key component of many companies’ promotional campaigns.

Aside from getting direct response and measurable rates of return, having a Business TV embedded channel can also enable you to achieve other key promotional objectives, which will help you to achieve more sales.

>We can help you

• Provide your team with qualified sales leads
• Raise awareness of your company and your products and services  
• Inform and educate your customers 
• Improve brand recognition 
• Increase your share of voice in the market 
• Create interest in your product 
• Trigger a need for your solution 
• Show how your product solves a key problem 
• Increase traffic to your website 
• Achieve high rankings in the search engine results 
• Leverage your trade show investments 
• Differentiate your products 
• Increase usage 
• Reduce perceived purchase risk 
• Explain what level of performance people can expect from your product 
• Provide a basis for comparison with competing products/ substitute products 
• Create a favourable climate for your product 
• Reinforce your brand or image 
• Keep your firm on the investors radar 
• Reach new markets 
• Encourage people to trial your product 
• Promote a new or existing product 
• Demonstrate the features and benefits of your product 
• Show your product  as the best alternative in the category 
• Ensure your target market gets as much favourable information about your product as possible

To discuss how we can work with you to raise the profile of your organisation, through Business TV please contact Kevin Bell:

Kevin Bell
Managing Director
Sovereign Digital
Telephone: +44 (0)20 7616 0800
Email: kbell@sovereign-publications.com
Website www.sovereign-publications.com